It all started in 1985, when Indian entrepreneur Mohan Murjani was looking for a designer to lead a men’s sportswear line. He then approached fashion designer Tommy Hilfiger. Murjani allowed Hilfiger to name the brand under his own name. The pair announced Hilfiger’s arrival onto the scene with a blitz marketing campaign that included a bold billboard in New York City’s Times Square, who was presenting Hilfiger as the next big thing in American fashion. Since then, the famous brand is known for its premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Tommy Jeans brands. The company flourished in ‘90s. when the hip hop world embraced Hilfiger’s oversized clothes. As a result, the brand became famous among rappers and celebrities. Snoop Dogg’s choice to wear a giant Tommy Hilfiger t-shirt during his performance at Saturday Night Live in March 1994 drove the sales to the top. After its inappropriate debut, the brand remained at the top with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s. women’s and kids’ sportswear, denim, accessories, and footwear.
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